Project 02 — 2019 / Present

Cellares

Founding design for an automated cell-therapy manufacturer — the brand, the design system, and the operator software that runs the Cell Shuttle.

Role
Founding Designer
Timeline
2019 — present
Scope
Brand · Design System · Product
Context
In-house · first designer

Cellares builds the Cell Shuttle — a factory-in-a-box that automates cell-therapy manufacturing. I’ve been their designer since the beginning: I built the brand from zero, grew the design system, and designed the operator software that runs the machines — from the floor dashboards to the batch records that prove every run to regulators.

Identity01

The brand I built from zero — one mark, one blue, and the system that grew out of it.

Cellares logo on the brand blue
Cell Shuttle sub-brand Cell Q sub-brand

The brand, on the machine

The Cell Shuttle carries the same blue as the logo. I chose how that color is applied to the hardware — carrying the identity from the screen to the factory floor.

The Cell Shuttle, carrying the brand blue onto the hardware
Cell Shuttle hardware Cell Q hardware
Product02

The operator software for the Cell Shuttle — two surfaces: one on the instrument for the people running it, one remote for the people overseeing it.

On-device · touch panel

Instrument software

Runs on the Cell Shuttle itself — a touch panel at eye level, operated gloved and gowned inside the clean room.

Cellares Instrument software
Cellares Instrument software detailCellares Instrument software detail

Remote · desktop

Remote software

Runs anywhere but the floor — for supervisors watching runs, inventory, and batches from a desk, away from the machine.

Cellares Remote software
Cellares Remote software detailCellares Remote software detail
Design System03

The tokens, type, and interface components behind a safety-critical product — built to stay legible when it matters most.

#1E4594
Primary
#2ED8FF
Cyan
#0A1F45
Ink
#6B7A90
Cool Gray
#35B37E
Success
#E5484D
Error

Montserrat / Open Sans

Geometric display, humanist body — clinical but not cold.

Cellares components — buttons, tabs, status chips, batch field

Icon set — a custom language for cell-therapy manufacturing

Custom icon set for cell-therapy manufacturing steps

The problem

A cell therapy is made for one patient from their own cells — there is no second batch. Operators must see the state of every run instantly and act on anything abnormal before it compromises a dose, across a floor of machines running around the clock.

The approach

I designed for the glance first. Status reads from across the room, detail is one tap away, and the interface never makes an operator hunt for whether something is wrong.

Deviations get their own workspace — capture, investigate, and route to QA in one place — and every action flows into a batch record that is audit-ready by construction, not assembled after the fact.

“In manufacturing the interface isn’t decoration — it’s the difference between a delivered therapy and a lost one.”